Storytel’s Arabic audiobook titles seen to increase by over 600 after partnering with Dar El-Shorouk

Ties expected to provide variety of Arabic audiobook collection

Dar El-Shorouk’s publications to be available on Storytel platform in First Quarter of 2019

UAE, December 23, 2018 – Storytel Arabia, the newly-launched division of Europe’s leading platform for audiobooks, recently entered into a partnership with Dar El-Shorouk, one of the most prominent and prestigious publishing houses in the Arab world, as part of its ongoing bid to increase its catalogue of Arabic audiobooks to cement its market presence in the region.

In line with the agreement, Dar El-Shorouk will provide Storytel Arabia with a license to produce the audiobook editions of Dar El-Shorouk publications. The latest collaboration is a major boost to Storytel’s efforts to increase its market share by connecting to more Arab-speaking readers. Following their cooperation, more than 600 Arabic titles are expected to be added to Storytel’s existing collection of 1,000 Arabic audiobooks.

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Storytel Arabia successfully launches ‘Storytel Originals’ at 37th Sharjah International Book Fair

Storytel Originals features unique, high-quality stories 

‘Book Oasis’ one of highlights of company’s participation done in partnership with Sharjah Book Authority

UAE, November 12, 2018 – Storytel Arabia, the newly launched division of Europe’s leading platform for audiobooks, unveiled its Storytel Originals in Arabic at the recently concluded 37th Sharjah International Book Fair (SIBF). Storytel Originals, a literary series especially written for audio, is exclusive for Storytel’s subscribers. It is another addition to the company’s still growing portfolio of over 23,000 English audio titles and over 1,000 Arabic titles.

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Sharjah Commerce & Tourism Development Authority to launch its interactive blog at Sharjah International Book Fair

A move to encourage visitors & residents to share their tourism experience in the emirate

Sharjah, October 29, 2018 – The Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will launch its interactive blog during its participation in the upcoming Sharjah International Book Fair, with an aim to encourage visitors and residents of Sharjah to share their positive experiences in the emirate. The blog provides an ideal platform to share memorable experiences of visits to the emirate’s tourism and entertainment sites. The Sharjah International Book Fair this year will be held from October 31 to November 10 at Expo Center Sharjah.

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Ministry of Health and Prevention collaborates with University of Sharjah Series of activities held under the theme ‘Healthy Diet and Cooking’

UAE, 28 October 2018 – The Ministry of Health and Prevention recently organized a community awareness event to celebrate World Food Day in collaboration with the College of Health Sciences – Nutrition Department of the University of Sharjah held under the theme of ‘Healthy diet and cooking.’ The event featured healthy cooking methods for daily meals as part of adopting a healthy lifestyle and reducing the prevalence of chronic diseases in society such as diabetes, obesity, and heart illness.

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University students display their innovative sustainability, energy & recycling projects at WETEX 2018

Dubai, UAE, 24 October 2018 – Dubai Electricity and Water Authority (DEWA) has set up a ‘Green Week’ corner and ‘Innovation Hall’ for students at the 20th Water, Energy, Technology, and Environment Exhibition (WETEX 2018). The exhibition is being organised by DEWA from October 23 to 25, at the Dubai International Convention and Exhibition Centre (DICEC). Both areas are showcasing projects by students from a number of schools and universities in the fields of sustainability, energy, and recycling, engaging them in sustainable development efforts and keeping them updated on the latest developments in energy, water and environment sectors. This is in line with DEWA’s vision to be a sustainable innovative world-class utility and is part of its efforts to promote the spirit of innovation and creativity among students.

Green Week and Innovation Hall attracted many visitors during WETEX 2018, who interacted with the students about their ideas and future projects that will contribute to sustainability and conservation of the environment, renewable energy and green technologies.

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TRA announces academic membership of Ajman University of Science and Technology to International Telecommunication Union.

UAE, August 3, 2016 –The UAE Telecommunications Regulatory Authority (TRA) has revealed that Ajman University of Science and Technology (AUST) has been granted academic membership into the International Telecommunication Union (ITU), a specialized agency of the United Nations (UN) responsible for issues that concern information and communication technologies. The move is hailed as a key step forward that complement AUST’s scientific and academic roadmap towards development while also helping national efforts in consolidating the UAE’s credentials in the ITU.

Earlier, the TRA encouraged AUST to join the ranks of other academic members of the ITU, a move that reflects the TRA’s policy and the UAE’s vision to support and convince all academic institutions, universities and colleges to be part of the ITU with the aim of making good use of several advantages offered by the union and benefit from its membership to the hilt, especially in the light of the rapid development witnessed by the world in digital technology.
The ITU membership will help the university in enhancing its academic levels through being acquainted with the latest developments, techniques and practices in the domain of the telecommunications and information technology industry and keeping up with the emergence of technological advancements in this sector. In addition to capitalizing from studies and mega world projects carried out by the ITU, which includes a large number of designed technical researches, that are conducted by committees, experienced and specialized working teams in various areas either in radio communications or standardization or development.
TRA lauded the great step taken by Ajman University of Science & Technology and its efforts to develop a scientific and academic roadmap that looks towards improving the capabilities and competencies of local human resources as well as assuming its academic role in enabling students to lead the future and developing a generation that is able to match with major developments in the telecommunications and information technology sector. AUST’s efforts is expected to play a key role in bolstering the status of the UAE and its leadership at the global level, while also highlighting the academic sector as a main partner in supporting the process of development and evolution.
In addition, the TRA also expressed its keenness in strengthening ties with all educational and academic institutions in the UAE—urging other schools and universities to join the ITU and benefit from researches and specialized studies, particularly in the field of telecommunications and information technology, in an attempt to pave the way for students who are specialized in this area and to benefit from training courses and activities organized by the Union. The ITU organizes a wide range of workshops that are facilitated by international experts and are aimed at implementing the recommendations of the telecommunications sector to fortify the country’s credentials at the regional and international events and help in fully developing the digital economy network in the UAE.
By AUST’s ITU membership, university students now will be able to take advantage of key opportunities offered by the ITU, especially with regards to training courses in the domain of radio communications and the World Telecommunication Standardization Assembly (WTSA), as well as the direct communication with international experts and researchers from more than 100 universities and research centers that are also members of the ITU.
The cooperation will serve the university at all levels and open new horizons that could contribute to developing the university’s academic level; keeping pace with the changes in the digital technology world and qualifying talented and skilled students in leading the future and building the community.
AUST’s entry into the union follows after the Higher Colleges of Technology (HCT) announcement of academic membership in the ITU earlier this year, making good use of its membership to enhance its academic’s path and foster global partnerships that can back its vision in the field of applied education as well as focusing on specializations that meet with the labor market’s requirements and the state’s development plans.
Khalifa University in Abu Dhabi has also received an invitation to join the ITU, which was issued in recognition of the quality of its research outputs. Houlin Zhao, Secretary General, ITU recently visited the university in March and toured the university’s Innovation Center, ‘Eptic.’ During the tour, he met with researchers who briefed him on projects to improve the fiber optic network, big data and the security of cloud computing networks. The ITU official also visited a research center for processing and analyzing visual signals and the Khalifa University Robotics Institute (KURI) in addition to meeting with students and researchers who briefed him on their research projects.
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About the Telecommunications Regulatory Authority
The Telecommunications Regulatory Authority (TRA) of the United Arab Emirates (UAE) was established to help further develop the telecommunications and information technology industries and support efforts aimed towards creating a knowledge-based economy in the country. The authority focuses on strengthening the development of the telecommunications and information technology sector, which are important drivers for social and economic growth and one of the main pillars of UAE Vision 2021.

TRA is responsible for supporting the telecommunications and information technology sector through the enforcement of a regulatory framework that stimulates healthy competition; maintains the rights of the beneficiaries; improves readiness of e-services; encourages investment, innovation and development and develops human capital. For more information, please visit: www.tra.gov.ae.


Vocational education will help realise UAE Government’s industry sector goals.

Mark Andrews, Head of Pearson Qualifications International (PQI) in the Middle East, believes that quality vocational education programmes will be instrumental in helping to achieve the vision of the newly launched Industrial Council.
June 2016
Dubai: On the 17th April 2016, the Cabinet of the UAE, chaired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, endorsed the launch of the Industrial Coordination Council.

The establishment of the Council forms part of the UAE Government’s 2021 vision to build a diversified, knowledge based economy. It is hoped that the new Council will drive the growth of the Emirates’ industrial sector, helping to increase the sector’s contribution to national GDP. The Council, to be led by the Minister of Economy, will drive unity and bring greater cooperation between the various legislatures in the UAE in regards to industrial development.
A globally competitive industrial sector is high on the agenda of the UAE Government, and having a unified vision and strategy to develop the sector will go a long way to meeting this goal. Equipping UAE workers with the skills and knowledge needed to drive industrial growth will be influential in building a robust, industry-based economy. This includes those workers already engaged in the workforce, as well as younger students currently enrolled in school or higher education.
There is little doubt that a growing and modernising industrial sector requires contributions from a diverse range of workers. Candidates with strong skills in the science, technological, engineering and mathematics fields will thrive in the future economy envisioned by the UAE’s leaders.
But strong industrial growth also depends heavily on having enough vocationally qualified candidates to fill new and existing roles. Industry-reliant jobs are now more technical and highly skilled then in the past, and often require specific and intensive training.
Mark Andrews, Head of Pearson Qualifications International in the Middle East says:
“With industry burgeoning in the UAE, employers often find it difficult to attract candidates with the level of vocational qualifications necessary to perform in a number of roles. Young people in the UAE, like in many other countries throughout the region and around the world, are entering university at unprecedented rates. And yet despite the high level of education achieved by university graduates, many of them find it difficult to secure meaningful work on completion of their degree.
“Encouraging more of our young people into vocational education will therefore alleviate two of the main challenges created by a rapidly expanding industrial sector. Firstly, it will help to create enough candidates with the skills and knowledge demanded by industrial sector employers, and secondly, it will help to reduce youth unemployment figures created, in part, by an over-supply of university graduates. In other words, it will help to overcome the colloquially termed ‘skills gap”’.
The announcement earlier this year from the UAE’s National Qualifications Authority (NQA) and Dubai’s Knowledge and Human Development Authority (KHDA) that some international qualifications will be recognised throughout the UAE is a step towards meeting employee demand for vocationally trained workers. Many qualifications, which have long been recognised by awarding agencies around the world, will now also be officially recognised by the UAE government, making it easier for employees to identify candidates with high quality vocational qualifications. This means for example, that a student completing a BTEC Higher National Diploma at Emirates Aviation University will now have his or her qualification officially recognised by employers, government agencies and institutions throughout the UAE.
Mark Andrews believes that there are other steps that can be taken to boost the number of high quality vocational candidates entering the workforce. He says:
“Increasing dialogue between industry and education will also help to create a workforce ready to contribute to a dynamic, 21st Century industrial sector. Understanding what organisations are looking for in terms of skills and talent, and mapping education and qualifications against these needs is key. Making work-based training a significant component of vocational qualifications also helps to create candidates that can quickly perform in a work environment. Having apprenticeship-style programmes widely available helps to produce a valuable pipeline of highly capable workforce entrants.
“But building workforce capacity in the industrial sector is not just about ensuring that quality vocational programmes are widely available. Young people – through educators, parents and other advisors – need to be made aware of the potential benefits a quality vocational education can bring. Often vocational education is still seen as a lesser choice to a more academic or university based education. Young people deciding on which education route to take need to be informed about the rewarding and often well renumerated career paths that a vocational education can lead to. Encouraging many of our best and brightest to follow a vocational path, will be fundamental to the UAE’s industrial sector meeting its potential”.


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About Pearson
It is no secret that a good education has the power to change a life. What is new is the demand for that change.
Governments are investing more than ever before on educating their citizens, eager for them to compete in the global workforce. A growing global middle class is spending more of its own money on educating their families. Employers are looking for a new sort of colleague – someone with the skills to flourish in the 21st century. Combined with technologies that continue to develop at breakneck speed, the result is a world that has the want, and the means, to learn at scale.
Yet there is so much to be done. One in five adults lack the written communication skills they need to progress in life, and 57 million children do not know what it’s like to step inside a classroom. Many millions more are in education, but not learning effectively.
The global challenge for education is not just about providing access, but also progress and success.
As the world’s leading learning company, we can help make a difference. But we also know that the challenges are too immense to tackle alone. So we’re fostering a global community of teachers, parents, students, governments, institutions and businesses, who can help us find the answers and deploy the solutions.
Together we aim to achieve our Efficacy Growth & Impact Goals, empowering the lives of 200 million learners by 2025 in critical ways including:
–           Access to high quality primary, secondary & postsecondary education.
–           Success in education through enhanced literacy, numeracy, knowledge & skills.
–           Progress as a result of education into a first career or advancement in career.
Meeting the global demand for education will make us a more profitable company, profits which we invest back into improving education for everyone – to ensure that the ultimate prize is a better world for us all to live in.



UAE University signs memorandum of understanding with Supreme Legislation Committee.

To uphold rule of law in building society
UAE, April 4, 2016 – The UAE University (UAEU) has signed a memorandum of understanding (MoU) with the Supreme Legislation Committee (SLC) to promote a joint action to uphold the role of the law in creating an integrated society based on mutual knowledge.

Dr. Ali Rashid Al Noaimi is the Vice Chancellor of the UAE University, and H.E. Ahmad bin Meshar, Secretary General of the Supreme Legislation Committee.

The two sides emphasized the concerted efforts to keep pace with ongoing developments as they have a positive impact on legal, research and academic works in the UAE. The MoU was signed by Dr. Ali Rashid Al Noaimi is the Vice Chancellor of the UAE University, and H.E. Ahmad bin Meshar, Secretary General of the Supreme Legislation Committee, in the presence of a number of officials from both sides.

Dr. Al Noaimi stated that the UAEU has a major role in the development and prosperity of the UAE. It is constantly working to enhance the capacities of scientific research and innovation in areas of national and regional importance through partnerships with various community organizations. This reinforces the UAEU’s leading role in effectively contributing to the development of innovative solutions for addressing challenges to the society, which is reflected in the number of agreements and MoUs signed with various institutions of the UAE.
The Vice Chancellor added that the cooperation lays a solid foundation for building a fruitful partnership that will make a valuable contribution in terms of the development of the legislative system. The aim is to improve the level of legal training for preparing a generation of professional talents that are capable of leading the process of legal excellence in the UAE. He pointed out that the UAEU is confident that the new partnership will be an important addition to its continuous efforts to achieve a distinguished status in international research by providing the community with scientific studies and research concerned with emerging issues related to local and international legislation and laws.
H.E. Ahmad bin Meshar emphasized the importance of this strategic partnership in strengthening cooperation, communication and coordination between the Supreme Legislation Committee and the UAE University to serve the public interest at the federal and local levels. He pointed out that the agreement is an important qualitative addition to the vast network of strong relations between the Committee and prominent local, regional and international bodies concerned with legal and legislative affairs. He further said that the new MoU is focused on innovation, enriching knowledge and encouraging optimal investment in training and serious research which is a fundamental pillar for the development of the legislative process in line with the continuous development witnessed by the UAE at all levels.
“We are delighted to cooperate with a prestigious academic institution such as the UAE University, which shares our vision of enriching and transferring legal knowledge and stimulating innovation, creativity and excellence in legislative and legal work. We are upbeat about our new partnership which will be a major boost for our tireless endeavors to create an integrated legislative system. This new system will support sustainable development plans, embodying the vision of our wise leadership to attain a leading position in the world,” H.E. Bin Meshar added.

The two parties revealed their plans to open new channels for the exchange of ideas, proposals, and creative and innovative programs to serve the goals centered on strengthening the legislative and legal infrastructure. In addition, they will work to effectively contribute in fulfilling the objectives of the National Innovation Strategy to make the UAE one of the world’s most innovative countries over the next few years. Believing in the importance of integration in the process of elevating legal and research performance levels, the two parties agreed to cooperate in the field of legal training with a focus on providing the students of the UAEU’s Faculty of Law with the best relevant training programs in drafting legislation as well as preparing and disseminating specialized legal researches.


His Highness Dr Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan receives prestigious Alumni Achievement Award from the University of Salford, UAE

United Arab Emirates, 27 October 2015 –His Highness Dr Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan receives prestigious Alumni Achievement Award from the University of Salford, UAE

His Highness Dr Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan receives prestigious Alumni Achievement Award from the University of Salford, UAE

The University of Salford, United Arab Emirates (UAE) is delighted to announce that His Highness Dr Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan has been presented with a prestigious Alumni Achievement Award.

In receiving the award, His Highness joins an elite rank of graduates who have achieved particular distinction in their chosen field. His Highness graduated from the University of Salford with a Masters in Political Science in 1989.
The Alumni Achievement Award is awarded to distinguished individuals who have made exceptional contributions to their community and country in areas such as arts, society, business and humanitarian. His Highness was chosen for the award in recognition of his services to the development of the UAE as trusted adviser to the leadership of his father, His
Highness Sheikh Kalifa Bin Zayed Al Nahyan, President of the UAE.
In addition, His Highness has an impressive education record, holding two doctoral qualifications alongside a distinguished military career that has seen him reach, thus far, the senior rank of Staff Brigadier.
Commenting on the award, University of Salford Vice Chancellor, Professor Helen Marshall, said: “On behalf of the University of Salford we are honoured that His Highness Dr Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan has accepted our Alumni Achievement Award.  We are immensely proud to have such a distinguished individual as one of our former students.”
Graeme Mullin, Director of Partnerships in the Middle East, at the University, added: “At the University of Salford we are justly proud of the many great achievements of our diverse and vibrant global alumni community.
“We are truly honoured to have His Highness Dr Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan as one of our alumni, and we can think of no one more deserving for this esteemed award. He continues to make a significant contribution to the country’s admirable vision of building an open, efficient, and internationally renowned society.”
This award also recognises the efforts and contributions of the Sheikh Sultan Bin Khalifa Al Nahyan Humanitarian and Scientific Foundation. Many of His Highness’s services to his country have been completed through this Foundation. The Foundation undertakes important work in pursuit of the advancement of scientific and medical practices that aim to improve the quality of life and alleviate human suffering. These include genetic screening and control programs that have a major impact in the community.
As well as his academic and charitable endeavours, His Highness is also an accomplished businessman, sitting as Chairman of SBK Holdings and as a board member of the Abu Dhabi Investment Authority. SBK Holdings have a range of companies that work across many different industries in the Gulf region and around the world. SBK companies employ 10,000 people in the UAE and the group’s business activities cover everything from hotels and real estate to newspaper publishing and distribution.
The award was presented  to His Highness in a private ceremony by Graeme Mullin, Director of Partnerships, Middle East,  at the University of Salford and Dr Ala Garad, CEO of Investors in People UAE and Chairman of the Salford GCC Advisory Board. Also at the presentation was Sunita Mirchandani, UAE Lead Advisor for Education and Training at the British Embassy in Dubai and Dr Mahmoud Taleb Al AIi, Executive Director of the Shiekh Sultan Bin Khalifa Al Nahyan Humanitarian and Scientific Foundation.
Dr Ala Garad added: “The relationship between students and their university is a life-long one. The University of Salford is proud of its sustained relationship with its alumni over years, across the world. This award is a landmark in the history of University to recognise the efforts and contributions of His Highness Dr. Sheikh Sultan Bin Khalifa Al Nahyan.”



Middle East’s first-of-its-kind event to expand prospects of maritime vocational education & training sector .

DMCA sponsors first Maritime Academic Conference & Expo 2015 in Dubai
Dubai Maritime City Authority (DMCA), the government authority charged with regulating, coordinating and supervising all aspects of Dubai’s maritime sector, has announced its official sponsorship of the Maritime Academic Conference & Expo 2015 – MARACAD which will be organized by Sham Company for Conventions and Exhibitions, from November 9 to 10, 2015 at the Dubai World Trade Centre.

To be held for the first time in the Middle East, the show will open with wide participation of global maritime sector leaders, senior government officials, decision makers, prominent international experts, and local and regional operators and owners of marine crafts.

MARACAD’s detailed agenda includes discussions on the major issues and challenges faced by the maritime vocational education and training sector, finding out the appropriate solutions, and encouraging the exchange of best practices and the latest trends that contribute to the sustainable development of the maritime sector in the UAE and the whole region.
His Excellency Sultan Ahmed bin Sulayem, Chairman of Dubai Ports, Customs, and Free Zones Corporation, Chairman of DMCA, emphasized the importance of sponsoring MARACAD as it represents a first major step taken in the Middle East to discuss how to promote maritime vocational education and training to complement the accomplishments of DMCA. The Authority has organized a series of leading international conferences as additional efforts to consolidate Dubai’s position on the global maritime map.
H.E. added that MARACAD is a very important strategic platform for exchanging opinions on the best ways to face the emerging challenges that obstruct the development of maritime education and training. The event will highlight the UAE’s experience in supporting the sustainability of the maritime industry’s growth through strengthening its educational infrastructure and building effective strategic partnerships. The UAE has collaborated with the Emirates International Maritime Academy (EIMA), maritime training centers, and classification organizations to build a generation of qualified professionals who can keep pace with the rapid developments in line with the directives of the visionary government.
MARACAD has a strategic importance as a first-of-its-kind regional event aimed at encouraging constructive dialogue and establishing solid partnerships to promote maritime education and training and to explore new prospects for optimizing investment in manpower as a backbone of overall development. The agenda of the event includes extensive discussions on the role the UAE’s maritime authorities in boosting the efficiency of the domestic maritime sector. It will also throw the spotlight on the role of the International Maritime Organization (IMO) in providing scholarships and experiences for the Middle East’s academies and maritime training centers to develop a new generation of qualified maritime manpower in line with the highest international standards.
Amer Ali, Executive Director, Dubai Maritime City Authority, concluded: “The event comes at a time of increased importance in human resources investment that drives the growth of the maritime sector locally and regionally. By hosting this event, we look forward to expand the prospects of maritime education and training and activate the joint work between the economic consulting offices, academies, maritime authorities, banks, maritime services companies, and national and international funding institutions. This will help us develop the maritime education sector’s infrastructure as a major contributor for shaping the future of the global maritime industry.”
MARACAD 2015 will focus on the policies concerning the future requirements of the maritime sector’s labor market and the changing training needs of shipping industry, the articles of the Maritime Labor Convention (MLC) agreement and their role in providing appropriate working conditions, and the creation of a safer living environment onboard ships. The event will also cover modern training programs that keep pace with advanced technology and electronic services in the field of maritime transport, oil and gas, maritime stations management, communications, and others.

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