Leading international educational institutions looking to benefit from UAE’s AED 10.2 million private education sector
March 31, 2014
According to recent reports, the GCC student population has witnessed a steady growth and is predicted to reach 11.3 million by 2020. The UAE’s private education sector is the biggest in the region with an estimated value of AED 10.2 million. With greater emphasis by the government on enhancing education standards in the country, through various progressive strategies and policies, the UAE boasts a lucrative investment landscape for leading regional and global education institutions.
GETEX, the Gulf Education & Training Exhibition, Middle East’s longest running student sourcing event, presents a host of value-added sponsorship opportunities for international education providers, academic institutions and ancillary service providers. Running from April 9 to 11, 2014 at the Dubai International Convention and Exhibition Centre (DICEC), the region’s most renowned student recruitment fair will serve as an effective gateway for education providers to achieve maximum brand exposure as well as instant market penetration into the UAE’s education market. Besides ensuring brand visibility to a mass target audience, GETEX sponsorships encompass a longer brand recall that transcends beyond the duration of the show itself.
A new feature of the show, sponsoring the Counsellors Forum will provide an easy passage for education providers to reach out to practicing student counsellors in the UAE, who play the role of influencers and specifiers in shortlisting higher education options for students. Aside from the benefit of being noticed and endorsed for a study program, there will also be a speaking slot for sponsors at this forum.
Anselm Godinho, Managing Director, International Conferences and Exhibitions (IC&E), explained the value of the various sponsorship opportunities at GETEX: “As organizers of GETEX, we have over the years, become more and more attuned to our clients’ ongoing marketing challenges as they encounter progressively higher competitive pressures and constraints in communicating their marketing messages to a specific target audience. Having been involved with the sector for over a quarter of a century, we realize that Education is increasingly becoming ‘marketing-driven’. We are pleased that GETEX sponsorship programmes have always delivered great value to education and training institutes, owing to their unique, customized quality of taking into account the specific branding needs of the sponsor and offering them a targeted value in return for their investment. Brand visibility, an event-based focus and instant networking opportunities are just some of the benefits associated with GETEX sponsorship offers.”
GETEX 2014 is supported by the Knowledge and Human Development Authority, the Dubai Knowledge Village and the Dubai International Academic City. Spread across an area of 14,000 square meters, the event will facilitate the interaction between students and educational institutions from India, Australia, USA, Canada, UK, Malaysia, Turkey, Lebanon, Ireland, and all over the world. It will enable over 30,000 students to know more about 2,500 featured programs from universities worldwide. For more information, log on to: http://www.mygetex.com/.